Michael Sterling
Appealing to the Right and Left (And I’m Not Talking Politics)

  Your career can often rest on how well you communicate. The art of persuasion plays a primary role at work and in life. To make what you say impactful and memorable, you must speak to your listener’s right and left brain.   How can you craft a great presentation like those fascinating experts on […]


Michael Sterling
Why You Need a Catchphrase To Boost Your Career

Mastering a TED-like Talk   At some point in your career, you’ll likely be called upon to make a presentation to potential customers, superiors and/or colleagues. Your ability to be dynamic and persuade others could hinge on a catchphrase.   I’ve been viewing some fascinating videos on TED.com, scanning them for tips on how to […]

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